Building Your Site

If you're doing business on the internet, one of the most important aspects of your businesses success is your web site. If your web site doesn't look professional, no matter what product you're offering, your chances of success will be minimal. Take your time and make sure you understand the full picture before you begin. A sloppy web site will not make you money. If you've never designed a web page, it would be wise to become familiar with HTML. (Hypertext Markup Language).

For a great beginners tutorial, visit: NCSA Beginner's Guide to HTML.

To assist you in designing a web page, there are software programs that will enable you to create a web page without any knowledge of HTML.

Note: If you decide to use an editor, it is still highly recommended that you become familiar with HTML.

Before you begin, think about why you want a web site. What is its main purpose? You want to make money. Right? If you're going to all the trouble to put together a web site, you really need to learn to develop a site that is specifically designed to sell your products.

Before we go any further, I want to share with you one of the secrets that has helped my business tremendously. As a matter of fact, this was probably the most important download I've ever made. It's called "Make Your Site Sell." Download their free trial (over 100 pages). It's packed with useful information. If you're serious about your Internet business, this is definitely the place to start. I promise you won't be disappointed.

Personal Recommendation:

• The main page of your web site should load in 8 seconds or less with a 56K modem. According to two surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click-away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.
  
  
• Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the Search Engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you've done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run.
  
  
• Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you're trying to achieve.
  
  
• Use minimal animated graphics. These can be very distracting and can cause your page to look unprofessional. In addition, animated graphics cause your page to load more slowly. Fancy graphics won't make the sale.
  
  
• Your main page should specifically let your visitors know exactly what you're offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.
  
  
• Try to avoid placing banner exchange banners at the top of your page. These can instantly take your customers or even be indexed by Search Engine robots. Limit the number of banners on your site to no more than two per page. One is ideal.
  
  
• Always, include your contact information on each page of your site and try to reply to all comments and suggestions within 48 hours. This will help promote good business relationships. Your business relationships are the key to your success.
  
  
• ALWAYS check and double-check your site for spelling errors and make sure your images and links are all working properly. If you have several errors, this will make your site appear to be unprofessional. If you are designing your site using an HTML editor, use spell check. Proper grammar is also very important. If you've been out of school for a while, it's probably a good idea to refresh your memory. Visit any of the following sites for a crash course in writing and grammar.
  
  - Guide to Grammar and Writing -
  http://webster.commnet.edu/HP/pages/darling/original.htm
  
  - A Blue Book of Grammar and Punctuation -
  http://www.grammarbook.com/
  
  - Exploring English -
  http://www.shared-visions.com/explore/english/
  
  - Simpler Words And Phrases -
  http://www.smartbiz.com/sbs/arts/tpl5.htm
  
  
  
• Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.
  
  
• If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames.
  
  
• Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.
  
  
• If you must use Java on your site, use it sparingly. Offer your visitors a choice. Java verses No Java. Java can be slow and has a tendency to crash browsers. Try to avoid using those pop up boxes asking for your visitor's name, etc. Those pop up messages are very unprofessional and can be very frustrating to your visitors when they're trying to view your site.
  
  
• Do not set sound to "autoplay" when someone visits your site. This can be very distracting.
  
  
• All web browsers are not created equally. View your site through different browsers and screen resolutions so you will see how your visitors will view your site. Visit:
  
  NetMechanic - Provides a variety of free services for your web site including; browser compatibility testing, graphic file size reduction, link check, HTML check, load time check, spell check and more.
  
  http://www.netmechanic.com/
  
  
  
• Continually add new content to your site. Give your visitors a reason to keep coming back.
  
  * Design a quality e-book to give to your visitors. It's not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you're writing about your true passion then you shouldn't have any trouble coming up with something to write about. For further information on e-books, read the article entitled, "How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away."
  
  
  - LD Publishing
  http://www.ldpublishing.com
  
  * Provide your visitors with quality, informative articles. Everyone loves free information. It's the top-selling product online, so use it to your advantage. Write your own articles or you can pick some up at the following sites:
  
  - Article Announce Article Directory
  http://www.web-source.net/articles/
  
  - Article Announce - Writer & Publisher Exchange
  http://www.web-source.net/article-announce.htm
  Subscribe: mailto:article_announce-subscribe@egroups.com
  
  - Marketing & Advertising Supersite
  http://www.drnunley.com/
  
  - BizWeb2000
  http://www.bizweb2000.com/articles.htm
  
  - Success Doctor
  http://www.success-doctor.com/archive.htm
  
  Before using any articles, make sure you view the author's copyrights and make certain the article may be published. If you're not sure, contact the author and request permission to publish their article. Most articles for publication can be used free of charge as long as the authors credits or resource box is included.
  
  
  

Sites offering free graphics to the Internet community.
ArtJive.com - Professional Banner & Logo Designer.
Decrease your graphics file size to enable your page to load faster.

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