Internet Advertising

A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write your ads with passion, excitement, and benefits.

Use this powerful approach when creating your ad copy.

Be cautious when writing your ads. First of all, you want to Grab your targets attention with a powerful, well thought out headline. The next part of your ad should create curiosity, yet not provide too much information. Next, provide short descriptive details about your offer. Finally, call for action.

Create an urgency to act now. Creating a successful ad will take a great deal of time and effort. You'll need to write it and re-write it over and over again before you come up with a great ad.

Create different versions of your ad to accommodate each listing sites specifications.

Create ads for ad sites that DO NOT include hotlinks (email / URLS). Include your contact information within your ads.

Save your ads as a "text" file to easily enable you to copy & paste your ad at each listing site.

Tip: When copying & pasting into forms, highlight your ad, right click on your mouse and click on copy.  Place your cursor in the form, right click on your mouse and click on paste. This tip will save you a great deal of time.

Testing Your Ad:

It is very important to test your ads response rate. If you aren't receiving a good response, try rewriting your ad. It may take several re-writes and tests before you find an ad that works. Once you've got a great ad, promote it to the fullest. In a few months, you may want to freshen it up. Even the best ad copy can become stale after a while.

Tricks For Testing Your Ads:

A great way to test your ad is called, "keying or key coding." When submitting several different ads, you can use different keys for each ad you place.

Tracking your ads response rate will be the key to your success.

1. Make a list of your ads and number them. 1,2,3, etc.

2. If you're using an autoresponder, you can key your ads using the subject of your email. Many times, if you ask for a certain "subject" description, it may not be provided. To avoid this problem you can add a simple code to your email tag. mailto:info@youradd.com?subject=ad1 This code should contain your autoresponder address and will automatically fill in the subject with your ad key when clicked on. The "ad1" stands for ad number one. The second ad you have listed should be coded as ad2 and so on. By coding your ads you will know exactly where your leads are coming from.

3. Begin submitting your ad and replace your normal email address or subscribe address with your key coded subscribe address.

Once you've tested your ads and determined which ad is pulling the most responses, you can easily test which classified ad sites, etc., are producing results as well by using the same key coding method. This will save you a lot of valuable time by only placing your ads at classified ad sites, etc., that produce results.

If you're sending your potential customers to a web address, there are a couple of different ways you can key your ads.

1. Make a list of the sites that you're going to place your ads. Number your list something like this: cl1, cl2, cl3, etc. Create an entry web page for each site and include a counter or tracker of some sort to track the number of hits to each entry page. Save each entry page as cl1.htm, cl2.htm, cl3.htm, etc. This will enable you to track which sites are producing results.

2. Code your urls differently at each submission site.  In other words, when you submit your ad, use a key coded web address for each site. http://www.XXX.com/?cl1, http://www.XXX.com/?cl2, and so on. Each address you create will take you to the same place. You don't need to actually create a web page. Try it. Type in your web address with a question mark right after it, then type in test right after the question mark with no spaces. You will be taken to your web page.

To view your results, you must view your server logs.

Continuously place classified ads. People DO read the classified ads.

Placing classified ads can be very time consuming so you may want to use an autosubmission program.

Note: Please manually submit your ads to our ad networks as they are not included in these submission programs.

- BeCanada -
http://www.becanada.com/

- Classify 98 -
http://www.trellian.net/classify/index.html

Continuously submit your link to free for all sites. This can also be very time consuming so may want to use a software program. You can download FFA Blaster free of charge. This software will instantly submit your link to 100 Free For All sites. An upgrade is available which will post your link to over 8,000 sites.

- FFA Blaster - http://www.submitad.com/

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