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Doorway
Pages
Note: Search Engines
frown upon doorway pages that contain no content and are strictly used
as a means of deception. The doorway pages we are referring to are
content rich pages that focus on just a few keyword phrases.
A doorway page, also referred to as a gateway, bridge or entryway page, is
a web page specifically designed to rank high in the Search Engines for a
specific keyword or keyword phrase. Not just a blank page with a link that
redirects to your main page, but a powerful, content rich page packed with your
keywords.
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Creating
Keyword Specific Doorway Pages
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If you're doing business on the Internet
then you know the importance of ranking high in the Search Engines. The
competition is fierce, but it can be done. What I am about to reveal to you will
increase your traffic immensely, but it must be done correctly. The goal is to
create powerful doorway pages that not only rank high in the Search Engines, but
are Search Engine friendly and provide valuable content for your visitors.
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Choosing
Effective Keyword Phrases
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First of all, select three - four of
the most specific keyword phrases that best describe your website. If your
website is about dog grooming, then your keyword phrases might be: Dog Groomers Salon,
dog grooming, pet care, pet groomers. Place these keyword phrases, separated
with a comma, in your KEYWORD meta tags between the HEADING tags of your HTML.
Example:
<META
name="KEYWORDS" content="Dog Groomers Salon, dog
grooming, pet care, dog groomers">
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Writing
A Descriptive Sentence
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Write a descriptive sentence about your
website packed with your keywords for your DESCRIPTION Meta tag.
Example:
<META
name="DESCRIPTION" content="Dog Grooming Tips From Top
Professional Pet Groomers">
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Writing
A Descriptive Title
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Write a descriptive TITLE for your page
that includes your KEYWORDS.
<TITLE>dog
grooming tips from the dog groomers salon</TITLE>
Notice that the TITLE is written in lowercase letters. Write your TITLE
just like your potential visitor would type it in at the Search
Engines when performing a search. Most people will type their search
terms in lowercase letters. Place your most important keyword
phrase first followed by the name of your website.
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Placing
Keywords Within A Heading Tag
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Some Search Engines place relevancy on text
displayed within a HEADING tag. Place a descriptive title
within a HEADING tag at the top of your page.
Example:
<H2>Dog Grooming Tips From Professional Dog Groomers</H2>
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Placing
Keywords Within An Image Tag
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Your doorway page should load very
quickly, so keep your graphics to a minimum. Make sure you don't include any
banners and use ALT tags with all of your images.
Example:
<IMG SRC="yourimage.gif" HEIGHT="90"
WIDTH="120" ALT="dog grooming tips from professional dog groomers">
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Placing
Keywords Within Comment Tag
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In addition to placing your keywords in
your Meta tags, Title, and Image tag, you can also use the Comment tag. Comment
tags can be used throughout your page to organize your content and make updating
easier. They also provide another great way to place your KEYWORDS. They won't
be visible on your web page, just in the HTML.
Example:
<!--Begin Dog Grooming Navigation-->
<!--End Dog Groomer Navigation-->
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Providing
Valuable Free Content
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The key to creating powerful, keyword
rich, Search Engine friendly doorway pages is to provide some valuable content.
In the body of your web page, provide your visitors with a free article or
report with your keywords listed throughout. If you create more than
one doorway page, you'll need to provide a different article or report for
each page. Make sure you don't go over board with your keywords, as you can
be penalized. In addition, make certain that your article or report sounds good
and not just thrown together to get your keywords listed.
Example:
Dog Grooming Tips From The Top Professional Dog Groomers
<HTML>
<HEADING>
<META name="KEYWORDS" content="Dog Groomers Salon,dog
grooming,pet care,professional pet groomers">
<META name="DESCRIPTION" content="Dog Grooming Tips From Top
Professional Pet Groomers">
<TITLE>dog grooming tips from the dog groomers salon</TITLE>
</HEADING>
<BODY>
<H2>Dog Grooming Tips From Professional Dog Groomers</H2>
<!--Begin Dog
Grooming Navigation-->
Navigational links
<!--End Dog Groomer Navigation-->
Article or Report
</BODY>
</HTML>
After you've created your doorway page,
save your page using one of your keywords.
Example:
dog_grooming.html
If you're creating many pages, simply add a number to the end of your page.
Example:
dog_grooming_1.html
dog_grooming_2.html
pet_grooming_1.html
pet_grooming_2.html
dog_groomer_1.html
dog_groomer_2.html
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Submitting
A Doorway Page
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When you're ready to submit your pages
to the Search Engines, submit only one page each day. If you've created several
pages you'd like to submit, you may want to create an additional page that
contains links to each of your doorway pages. That way, you can submit just your
links page and let the Search Engines crawl the rest of your links.
Creating doorway pages
is a powerful way to increase your website traffic. However, all of your
pages should provide valuable content and be specifically designed to rank
high in the Search Engines. If done properly, you
won't have any need for a doorway page. Your content and web design
should stand on its own.
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