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How To
Create An E-book & Drive Massive
Traffic To Your Site By Giving It Away...
by Shelley Lowery
E-books or Electronic books are self-contained "executable" files of
HTML. This HTML may be a web site you've created or HTML you've specifically
prepared to be compiled into a downloadable .exe file for distribution. When
downloaded, this file will self install on your clients desktop.
E-books are completely interactive with the Internet and can contain live links,
graphics, forms, JavaScript, embedded video, can be protected via password/userid,
search capabilities and more. This self-contained executable file can be
distributed in a number of ways; CD, floppy disk, download, etc.
All e-book compilation software is not created equal. Make sure you review its
capabilities before your purchase.
E-books can provide the Internet marketer one of the best promotional tools
online. With its vast variety of uses, just one quality e-book development and
distribution can produce an on going promotional tool that will work 24 hours a
day, seven days a week and multiply itself by leaps and bounds. Your e-book can
literally be viewed by millions simply by giving it away...
Suggested Uses:
- Marketing - Provide your sales network with your complete sales presentation
to freely distribute with their ID to track sales.
- Promotion - Provide valuable information on a specific subject to bring
traffic to your site.
- E-zine Archives - E-zine publishers can provide their publication archives to
enable subscribers to read back issues on their desktop, visit your web site,
subscribe, submit ads, etc.
- Catalogs - Provide a desktop catalog for you customers to view on their
desktop. You can even provide a form to accept orders right through your e-book.
- How To Manuals - Provide your affiliates with a complete "how to"
manual for marketing, advertising and promoting your products.
- Electronic Books - Writers can offer their books in an electronic version.
- Web Site - Create an electronic version of your web site to place on disk and
be viewed on your clients desktop.
- Instructional - Provide an electronic training manual.
Creating an e-book is just like creating a web site. Simply create your HTML
pages just like you would for your web site. Make sure you select a good
software package that allows you to include hyperlinks, graphics, search, forms,
etc. Keep in mind, the more professional, content rich your e-book, the more
exposure it will receive.
There are several software packages available online to assist you in compiling
your e-book. Prices range from $149 -- $189.
Hyper Maker HTML http://www.bersoft.com/
NeoBook http://www.neosoftware.com/
InfoCourier http://www.smartcode.com/
WebCompiler http://www.webcompiler.com/
For massive exposure, select a subject with a broad appeal. If your sites focus
is on web site traffic, consider creating an e-book on generating traffic. I.E.
"A complete "how to" guide to generating massive traffic to your
site". Include several references to your site throughout your e-book such
as; "For even more great traffic generating tips, visit "Traffic
Tips" Your complete source for generating massive traffic to your web site.
http://www.yoursite.com" or "Winning awards can dramatically increase
traffic to your site. For a complete listing of award sites, visit "Traffic
Tips Award Sites" http://www.yoursite.com/awardsites.
Tips for creating your e-book:
-Create a directory on your computer to include ALL the files for your E-book.
These files will include HTML, graphics, backgrounds, etc.
-E-books should contain mainly text. Try to limit your banners to one per page.
To keep your file size down, you may want to use only non-animated banners.
-E-books are generally formatted at a small screen resolution so make sure your
pages are viewable through any screen size.
-Include good navigational links throughout your pages.
-Use spell check to search for any possible spelling errors.
For massive distribution, make sure you include a short paragraph on your main
page in regard to your copyrights and distribution. I.E., This E-book may be
freely distributed.
Sample Example of Distribution:
10 of your visitors download your e-book.
Your 10 visitors each give away 10 e-books - 100
Those 100 each give away 10 e-books - 1000
Those 1000 each give away 10 e-books - 10,000
Those 10,000 each give away 10 e-books - 100,000
Those 100,000 each give away 10 e-books - 1,000,000
This is just a small example of how powerful your free e-book can be...
About the Author
Shelley Lowery is the Webmistress of Web Source - Your Guide to Professional
Website Design and Development. Join The Syndicator, our new, free article
syndication program and display complete articles w/photographs on your website
that are automatically updated each week. http://www.web-source.net
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